I’m a Designer. One of those interdisciplinary hybrids, who’s wearing multiple hats and owning all facets of the design process. These days I'm called Digital Product Designer, bringing my designs to life – from strategy and ideation phase through shiny pixels to coding high fidelity interactive prototypes. Always validating hypothesis and most importantly testing product in the wild, how it feels in a real world, beyond the artboards.
My design process has a lots of "whys". Most of them are focusing on finding, framing and defining pain points. Merging users and business goals. Figuring out how complex the problem is. Design pushes me to make hundreds decisions during my creative process.
The most important "why" is actually what do I already know and where should I start to get this done? Sometimes, I'm running from the beginning by going totally from scratch creating service blueprint or mapping user' scenarios. In other cases I'm polishing details, crafting meaningful interactions, because those tiny little things make designs special.
Using right tool for the right job is my key to achieve desired outcomes. Recently in love with Figma and Framer X. I was super early adopter of Sketch and went thru the Adobe products in the past. Moving off the UI apps I map experiences using affinity diagrams, story boards, system maps, mood boards and so on. For quantitive research and A/B testing I chose Google Analytics, FullStory, HotJar and Google Optimize.
After 9-5 I'm working on side projects where I learn, grow, develop skills and go often way out of my comfort zones. Every project is different, that’s why every time I find my passion to be a designer. Don't hesitate to say hi.
I'm a husband and father – my family always comes first. I love cars and racing them at the midnight. Surfer wannabe, always exploring life & places around the World.
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