I'm a Designer. One of those interdisciplinary hybrids, who wears multiple hats and owning all facets of the design process. These days I'm called Product Designer, bringing my designs to life – from strategy workshops and ideation phase through shiny pixels to coding high fidelity interactive prototypes. Always verifying the hypothesis and, most importantly, testing the product in the wild. How it feels in the real world, beyond the artboards.
My design process has a lot of whys. Most of them are focusing on finding, framing, and defining pain points. Merging users and business goals. Figuring out how complex the problem is. The design pushes me to make hundreds of decisions during my creative process.
The most important "why" is actually what do I already know, and where should I start to get this done? Sometimes, I'm running from the beginning by going totally from scratch, creating service blueprint, or mapping user' scenarios. In other cases, I'm polishing details, crafting meaningful interactions, because those tiny little things make designs unique.
Using right tool for the right job is my key to achieve desired outcomes. Recently in love with Figma and Framer X. I was super early adopter of Sketch and went thru the Adobe products in the past. Moving off the UI apps I map experiences using affinity diagrams, story boards, system maps, mood boards and so on. For quantitive research and A/B testing I'm working with Google Analytics, FullStory, HotJar, Amplitude, and Google Optimize.
After 9-5 I'm working on side projects where I learn, grow, develop skills and go often way out of my comfort zones. Every project is different, that’s why every time I find my passion to be a designer. Don't hesitate to say hi.
I'm a husband and father – my family always comes first. I love cars and racing them at the midnight. Surfer wannabe, always exploring life & places around the World.
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